Over the past decade, voice search has become one of the most prominent features of online search. But have you ever imagined that robot assistants like Alexa and Siri would help with the Google search? Today, these tools ask the audience for recommendations and deliver them to Google. After the advent of voice search, many people are leveraging it, and the searches have become more accessible.
The main thing to notice is that a typical text search will differ from a voice search. It is because when people talk to voice recognition systems, it is different from real-time speech. So marketers today need to optimize the content for voice search. They should include this as a goal in their content marketing strategy. Moreover, ranking higher using voice search is quite challenging. So it is essential to create SEO-optimized content when publishing on the internet. Now it is possible to capture the group of users who uses voice search.
Do marketers need to learn how to optimize their content with SEO for voice search? Don’t worry! You have landed on the right spot. This blog helps you envision the possibilities of tips for content optimization. Keep reading the blog to learn more information!
What Is Voice Search Optimization?
Voice search optimization is the process where it includes SEO approaches that make your content visible on the voice search results. This voice search concept started with smartphones, and now the voice recognition industry is enormous and ultimate. Moreover, the recent generation is welcoming this feature, and they find it easy to find anything on the Google platform.
Importance of Voice Search Optimization
If your brand ranks on google search, there is a high chance of getting organic traffic. When brands target voice search, it is possible to improve the overall SEO ranking on social media. It will also amplify the brand’s authority and credibility. Making your brand names simple and easy to pronounce and understand is fundamental. So when people pronounce it, it will correctly land on your perfect page.
SEO Impact on the Voice Search
If you believe it or not, SEO plays a significant part in voice search. When the users ask for a query on the Google search engine, it will first understand the verbals, then show the best search engine results that are more relevant to the voices. The common thing to notice is a significant difference between the typed and voice searches.
For example, imagine if a user is searching for a restaurant nearby them. When they type in the search bar, it will be like ‘restaurants near me,’ but when spoken, it is more like ‘What are some good restaurants in my local area?’. So it shows there is a significant difference between the keywords too.
In this way, the language, semantics, etc., need to be focussed by the content creators while creating great content. Apart from this, the major challenge is that multiple words will have the same pronunciation. Moreover, people will not pronounce with the same accents too. It is an intricate part that can be solved with SEO optimization on voice search.
7 Tips to Optimize Your Voice Search
1. Concentrate on Local Search Results
Voice searches are primarily utilized for local searches. As per the statistics, most of the voice searches are location-based queries. For example, the searches are like hours of operations, locations, etc. To retain potential business customers, you must pay attention to the local search results. Brands shall update their business names on the Google My business listing. So brand content creators should focus on developing location-based keywords to embed in their content.
2. Utilize the Long-Tail Keywords
In general, when the audiences speak, they mostly use long-tail keywords. Even the common phrases they use would be long-tail. Optimize your content with long-term keywords that are recognizable by Google algorithms. With this optimization, there are high chances of making your brand appear on top of the voice-generated search results page.
3. Create Concise Content
It is essential not to stuff the keywords for ranking higher on the voice search. To be the original and improve your authenticity, be natural and add value to your content.
Moreover, you must show your humanizing side and only be so dramatic in your writing once necessary. Furthermore, when you are creating the content, you have to focus on user experience, conversational tones, conciseness, relevancy, user intent, etc.,
4. Have a Proper Structure
Voice searches are at the peak of online searches and are definitely on the rising path. To make your voice search content easy, you must structure it first. In the initial stages, you may create FAQs based on your content. So it will provide you with a great idea of how to go with your content. While generating FAQs, you might find it easy to have the voice search content.
5. Try to Optimize the Answers
As most people ask questions like what, who, where, and how, brands shall try to answer those simple questions in a detailed manner. When you write up the content for your website or blog, you have to check whether the content answers the common questions of the regular audience.
Voice searches are mostly done on mobiles. So you have to make your content both SEO-optimized and mobile-friendly. First, try to understand the google algorithms and then work on the mobile-optimized content. Moreover, the content should drive the engagement of the audience. Then only your brand should be ranked on top of the platform.
7. Keep Simple Keywords
When working on voice recognition searching, you shall optimize the keywords with simplicity and ease. Voice recognition software does not understand the complex ones, so try to make it more readable and recognizable. The simpler you make, the more effective your SEO is. Even if you try to include the regional variations in the languages, only then will the content have a higher reach among the audience.
Some Tips for Creating Great Content for Voice Search
- Focus on avoiding creative or ambiguous spellings.
- Keep in mind the speech patterns and idioms.
- Consider using typical and specific SEO keywords for a particular niche.
- Try to use different dialects as per the local search results.
If you are a brand still waiting to work on voice search optimizations, then it’s high time you should leap into the strategies. When you check up on the big social media giants, they have already established a strong base on the internet with voice search optimizations. So check out the above strategies, look for which works best for you, and utilize the feature to the fullest.